Dynamic traditions: why globalization does not mean homogenization

Richard Volkman

doi:10.1108/14779960680000288

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Dynamic traditions: why globalization does not mean homogenization

Richard Volkman

Journal of Information, Communication and Ethics in Society2006doi:10.1108/14779960680000288

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Abstract

In light of the relation between culture and markets, an analysis of cultural evolution reveals that globalization will not lead to the homogenization of world cultures.

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Richard Volkman#1

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10.1108/14779960480000242

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10.1108/14779960380000221

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10.1007/bf02583552

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10.4324/9780203187685

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Dynamic traditions: why globalization does not mean homogenization

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