Abstract
Purpose
The paper seeks to investigate how the information assurance (IA) efforts of organisations should be aligned with their business strategy. From this analysis, a conceptual model of alignment is presented. This framework shows several organisational factors that can influence alignment.
Design/methodology/approach
A number of published works on alignment are discussed in order to develop a conceptual model of IA fit. In addition, Venkatraman's six perspectives of alignment are used as a framework to suggest future research in this area.
Findings
The paper presents a definition of information assurance and proposes various reasons why IA is a strategic issue and should be aligned with both IT and corporate strategy. From the literature, a conceptual model illustrating the variables that can influence alignment is presented.
Research limitations/implications
A clear conceptualisation of alignment is needed. Six potential research models and associated research questions are proposed.
Practical implications
The paper concludes with a number of management and research implications. In looking at the implications for managers, it is argued that any alignment framework should include adequate metrics for checking the strategic fit on a continuous basis.
Originality/value
This paper is an initial attempt to fulfil an identified gap in the literature, namely the lack of research undertaken on IA and corporate strategy alignment. It offers practical help for management so that they can improve the fit between IA and business strategy. It also offers several avenues of potential future research using Venkatraman's six perspectives of fit.