Unions and cyber‐activism in South Africa

Purpose The paper aims to present a historical overview of the use of information communications technology (ICT) tools and platforms, particularly e‐mail and the internet, as tools of cyber‐activism by the labour movement in South Africa. The paper also aims to give some consideration to constraints and challenges facing unions in the South Africa in the effective deployment of such cyber tools. Design/methodology/approach The paper is based on the experience of a participant observer, incorporating analysis of historical examples of the application of the key ICT tools, and supported by reference to relevant documentation and related literature. The use by unions in South Africa of e‐mail and the internet as tools of organisation and mobilisation is examined against the background of both access barriers and organisation constraints, and in relation to union strategies to address such challenges. Findings Despite recognition by the South Africa labour movement of the possibilities of e‐mail, the internet and other tools of cyber‐activism, the ability of unions to exploit these tools has been limited, characterised by both successes and failures. Research limitations/implications The paper has a relatively narrow focus on the experiences of specific unions in a single country, leading to conclusions which are not necessarily susceptible to generalisation. The lack of availability of both relevant primary documentation and secondary analysis makes it difficult to assess the accuracy of observations and conclusions. Practical implications The paper suggests the possibilities and opportunities for unions in similar environments to exploit ICT tools, as well as the barriers and constraints facing their deployment. Originality/value The paper presents the analysis and reflections of a uniquely placed participant observer regarding how unions in South Africa have been able to exploit e‐mail and the internet as tools of cyber‐activism. The analysis reveals both possibilities and limitations of cyber‐activism in South Africa.