Media(tion)

Purpose The purpose of this paper is to use media studies as a creative impulse for critical research into practices of organization. Design/methodology/approach Through an aesthetic reflection on the use of media, an experience of organization is examined as a form of postponed judgement. Findings Aesthetic judgement can be helpful to establish new forms of relationships, but it is questionable if organizations are willing to stimulate this form of dis‐organizing. Practical implications Media studies in organizations can lead to emphasis on communication as a form of control, or the opening up of the organization to more chatter and noise. Originality/value Using McLuhan and media studies in the context of organization studies can lead to new insights for both.