Abstract
Purpose
To investigate the importance of the work of French cultural theorist Paul Virilio for critics of international business.
Design/methodology/approach
The article employs Virilio's and others' writings on “dromoeconomics” or the political economy of speed and “hypermodern” forms of organization with the aim of expounding a “Virilian” approach to the critique of international business. This standpoint necessitates a discussion of dromoeconomics in addition to deliberations on “hypermodern organization”. Two jointly authored articles by the author are introduced and explored as examples of a Virilian perspective on international business.
Findings
The author argues that whilst a Virilian point‐of‐view regarding the field of international business might initially appear as inappropriate to orthodox critics, a deeper examination reveals its usefulness.
Originality/value
The article considers Virilio's groundbreaking cultural theory in view of contemporary debates over international business, dromoeconomics, and hypermodern modes of organization.