Abstract
Interviews Cathy Loblaw and Diana Carradine, who established Concerned Children’s Advertisers in Canada 15 years ago; its aim is to inform children about social issues, advertising and the media. Lists the four platforms in the CCA process: The Broadcast Code for Advertising to Children (television), the Canadian Code of Advertising Standards (all media), media literacy education, and social messaging. Indicates interest in CCA from Singapore and the UK. Explains CCA’s success as due to consistent campaigns, the commitment of a group of companies to empowering children, and support from government and independent agencies. Outlines CCA’s latest campaign, which is “Long Live Kids” and focuses on children’s obesity; the target age is six to 12.