Abstract
Outlines Malaysian restrictions about advertising to children under 18 and on the use of children in advertisements: the latter is discouraged unless the products advertised directly relate to children. Introduces the Malaysian Code of Advertising Practices as the basis of the self‐regulation system; there are no specific laws governing advertising in Malaysia. Outlines some of the Code’s main prohibitions, many of which concern children being shown in dangerous situations; others are concerned that advertisements for a product do not imply that owning it is necessary or will make the child superior to other children.