Abstract
Purpose
Technology has experienced a period of rapid growth and development in the last ten years. This article seeks to determine whether age has an effect on how people embrace new technologies.
Design/methodology/approach
The approach is an analysis that answers the question: How are today’s parents coping with the conundrum that is this rapidly evolving technology‐centric and interactive age?
Findings
Finds that there is nothing new in parents not understanding their children’s music, fashion or views.
Originality/value
Provides a review of relevance to providers and consumers of new technology products and services.