Breaking Barriers: Empowering BRICS Women Entrepreneurs Through Social Media Innovation

Abstract Entrepreneurship is critical for economic progress and the future hopes of a sector, economy or country. However, there is a challenge in the way of advertising products and gaining knowledge, and this hinders entrepreneurship growth. With the increase in internet use and various communication applications, sharing of content is widely used by established and emerging entrepreneurs with their customers. This paper explores new ways of using social media to enhance entrepreneurship practices in terms of building a strong brand, easy access to customers and interactive opportunities. This study puts forth new ways of using women in social media to enhance entrepreneurship practices in terms of building a strong brand, easy access to customers and interaction opportunities. Conceptual paper explores the uses of social media and its influence in advertising and empowering emerging and established entrepreneurs. The study ascertains that although social media has disadvantages, it is still a good tool to empower businesswomen. The study thus recommends that social media is still the best innovative tools to advertise and empower emerging an established women entrepreneur. The best bond that women could have in empowering one another is through social media.