Abstract
Purpose
This study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.
Design/methodology/approach
This column is a viewpoint piece. A literature search was performed as well as ideas from cited books.
Findings
There are no findings to speak of.
Originality/value
The use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services.