Abstract
Purpose
This paper aims to describe several methods to expose website information to Web crawlers for providing value-added services to patrons.
Design/methodology/approach
This is a conceptual paper exploring the areas of search engine optimization (SEO) and usability in the context of search engines.
Findings
Not applicable
Originality/value
This paper explains several methods that can be used to appropriately expose website content and library services to the Web crawlers in such a way that services and content can be syndicated via those search engines.