THE DYNAMICS OF CONFLICT AND CREATIVITY DURING A PROJECT'S LIFE CYCLE: A COMPARATIVE STUDY BETWEEN SERVICE‐DRIVEN AND TECHNOLOGY‐DRIVEN TEAMS IN TAIWAN

This research focuses on examining the dynamics of task and interpersonal conflict related to the creativity of teams over five stages of a project's life cycle. Data were collected from 142 respondents of information system development project teams of a service‐driven type, and from 106 respondents of new product development teams of a technology‐driven type. Results indicate that interpersonal conflict has a negative impact on creativity for a service‐driven project team. However, task conflict has a positive impact on creativity for a technology‐driven project team. The findings suggest that managing different types of project teams necessitates concern with the variations of conflict and creativity over a project's life cycle.