Emergent strategies and etnrepreneurial managers in public and mixed‐mode enterprises: the evolution of community/business resource centres in south‐east England

Utilising qualitative research methodology, this pilot study of telecottages/business resource centres in South‐east England interviewed 13 centre managers to identify problems, needs, models and ideas that could be related to enterprise televillage development. The research also aimed to improve the quality of management guidance and the long‐term future for these centres. Questions were posed to identify the extent to which centre managers perceived their business strategies to be entrepreneurial and innovative, as they attempted to decrease dependence on public funding by generating additional business income. Emergent strategies, networking, telecommunications and building partnerships with both private and public organisations allowed some centres to expand and to move from total reliance on public funding to a mix of private and public sources of income. Although initial public funding is seen as an important factor in reducing the early vulnerability of business resource centres, the ability of opportunity‐seeking managers to develop an innovative range of services, including a mix of those offered free and those that required fees, was an important factor in survival. Two detailed case studies (private and mixed) are presented as generic prototypes.