Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
During crises, organizations can utilize employer branding messages to positively impact on the engagement and affective commitment of employees, which can then aid the retention of key talent. Desired outcomes become more attainable when the firm is credible, transparent in its communication and demonstrates genuine concern for the well-being of its workforce.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.