Can Psychology Help Save the World? A Model for Conservation Psychology

Conservation psychology is defined as psychological research oriented toward understanding why people help or hurt the natural environment and promoting environmentally sustainable practices ( Saunders, 2003 ). Despite a growing body of research, the field is largely unfamiliar to many psychologists and to those working in the environmental field. Here we make a case for the importance of conservation psychology and describe a model for the social psychology of conservation behavior that focuses on situational context, existing schemas, and personal motives. We hope this model will be useful for policymakers and will prompt new psychological research on the topic of conservation.