Abstract
If applied behavioral science were to do a systemic reflection on itself there are three themes I think should be included on the list to be considered. (a) As the USA tries to promote democracy in the Middle East, is the cause of “freedom and equality” advanced or hindered by the unilateral use of military force, when the majority of the nations of the world are objecting? (b) When a new “ism” begins to emerge, can it be detected and addressed before it has worked its way into the bricks and mortar of our social infrastructures? (c) Why do contemporary organizations have to work so hard to survive, when they are surrounded by so much abundance? And why, given that there is so much wealth in the world, are so many people and communities living in extreme poverty? Is it possible for humanity to exit the paradigm of scarcity and operate according to the principles of abundance?