Abstract
The development and international diffusion of total quality management (TQM) as a normative theory are examined. It is shown that the main concepts associated with TQM contain an implicit Darwinist view of society made up only of institutions struggling to survive against increasingly ruthless competition. It is also shown that their development was the result of a process in which universities, large corporations, and government interacted to develop a response to the increasingly serious economic challenge that Japan presented to the United States from the 1960s to the mid-1980s. The TQM paradigm was taken up by U.S. multinational corporations and the leading business and management schools of the United States and disseminated throughout the world. It is concluded that TQM has an ideological dimension designed to help diffuse to private and public service institutions throughout the world the dominant U.S. view of society and economy at the end of the twentieth century.