Abstract
Background
Sugar-sweetened beverage (SSB) consumption contributes to adverse health outcomes and disproportionately affects young adult Latinas in the United States.
Aim
This study examined the relationship between current SSB consumption and intention to reduce intake, with attitudes, subjective norms, and perceived behavioral control as mediators, and cultural values as a potential moderator.
Methods
A cross-sectional online survey was conducted among young adult Latinas (
N
= 829; ages 18–29) in the United States. SSB consumption was assessed using the validated BEVQ-15 (15-item Beverage Intake Questionnaire). Path analysis was conducted to examine direct, indirect, and moderated associations.
Summary
Higher SSB consumption was associated with more negative attitudes (β = −0.006,
p
p
p
= 0.76). Attitudes (β = 0.348,
p
p
p
p
= 0.29), although they were negatively associated with intention (β = −0.143,
p
= 0.03). Findings highlight the importance of psychosocial determinants in shaping intentions to reduce SSB intake and suggest that interventions should address both behavioral patterns and contextual factors, particularly among high SSB consumers. These results inform culturally relevant strategies to reduce SSB consumption among Latina populations.