Abstract
Watching over-the-top (OTT) video has become the mainstream of daily life worldwide. Except for a few cultural exporters, most countries have experienced a threat of global OTT giants sweeping local audiences. How do local OTT platforms protect local cultures and retain local audiences? From the perspective of media industry studies, this study uses data from four Taiwanese OTT platforms to explore this question and found that Taiwanese OTT platforms are starting to open their business models to external ideas or partners, but the degree of openness has not yet reached the integrated nor the adaptive types. Moreover, we identify six common practices of open business models: (1) cooperation with suppliers, (2) outbound licensing, (3) strategic alliances, (4) buyer–supplier integration, (5) co-opetition, and (6) joint ventures.