Abstract
The demand of going green with green energy in the global context has risen the significance of household behavioral aspects towards utilization of solar energy. The infrastructural difficulties and behavioral obstacles have influenced the demand of sustainable energy alternatives. Residential areas are adopting solar energy systems as an unconventional energy source. To examine the effects behavioral and technological factors on the adoption of solar energy systems at the household level. In this research, the quantitative method was used and was based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). The model aimed at analyzing the extent to which Solar Perceived Usefulness (SPU), Perceived Ease of Use (PEU), Attitude (A), Subjective Norm (SN) and Perceived Behavioral Control (PBC) had significant effects on Behavioral Intention to Adopt Green Energy (BIAGE) and Use Behavior (UB) among households. SmartPLS was used to test the structural model utilizing the data which was gathered in households in the state of Bihar. The results of the empirical studies showed that the Attitude, Subjective Norm, and Perceived Behavioral Control had a strong impact on the Behavioral Intention that further influenced the Use Behavior. Furthermore, it was discovered that Perceived Ease of Use and Solar Perceived Usefulness positively and significantly affected Attitude and Behavioral Intention account 36.1 percent. The results support the integrative potentials of TAM and TPB in explaining the behavior intentions of adopting solar energy. Through the research work, a contribution has been made to the extant discourse on the energy shifts to sustainability, with the social influence, attitudinal positivity and perception and control of behavior all playing a composite role toward establishing the intent towards household adoption.