Abstract
Research on South African coastal tourism has been limited, and the Eastern Cape coast, in particular, remains understudied. This study aims to enhance understanding of coastal tourism in the Eastern Cape by employing a historical approach and drawing on archival materials and existing literature. It examines tourism growth during the colonial and apartheid periods, focusing on the evolution of coastal tourism in Port Alfred and Kenton-on-Sea. The findings reveal that both towns developed as recreational and seaside holiday destinations primarily for the white settler community, with attractions centered around the coastal environment, especially beaches and rivers that supported various activities. The study demonstrates how Port Alfred and Kenton exemplify English-style seaside resort towns. The analysis sheds light on the relationship between colonial tourism encounters and apartheid, highlighting the racial segregation of leisure spaces.