Abstract
The evolving crises, contradictions of care, marketisation, and demographic developments are clear, substantial, and inevitable, and are driving social change. In this context, the book Home Care for Sale: The Transnational Brokering of Senior Care in Europe, which highlights some of these contradictions, is essential reading. More importantly, it provides valuable insights. Rather than offering simplistic critiques, we need to consider contradictions because we must understand not only how societies (and vulnerable groups) struggle due to certain institutional arrangements, but also how to find innovative solutions to social problems and care gaps due to social tensions. Few people dare to consider how societies not only collapse, but also innovate under neoliberal stress.