Abstract
Aim.
To identify the techniques used to implement intertextuality in cinematic discourse.
Methodology.
A key role was played by linguistic methods of comparative, contextual, pragmalinguistic, componential, and spoken speech analysis. General scientific techniques of observation, sampling, quantitative analysis, visualisation, and classification were employed as auxiliary tools.
Results.
The study reveals the types of intertext within cinematic discourse that determine its self-citation and the integration of referents from literary and song discourses. Variable lexical and universal intonational verbal markers, as well as non-verbal means of intertext explication, have been identified. Furthermore, the study establishes the variability of cross-modal intertextuality, which incorporates cultural precedents both in absolute alignment with the pre-text and through pragma-semantic transformations.
Research implications.
The findings enrich discourse studies, linguosemiotics, and communication theory by identifying the cross-modal implementation of intertextual links across cinematic, song, and literary discourses. The study also validates key terms of transformational translation studies within polymodal communication and differentiates between transformations and deformations in the cross-modal implementation of intertextual links. The materials and outcomes of this research can be integrated into university courses on language theory, discourse theory, text theory, pragmalinguistics, and linguostylistics, thereby enhancing the linguacultural and communicative competences of linguistics students.