Abstract
Abstract
This study systematically analyzes the mechanism underlying the formation of continuance intention toward logistics platforms in a digital transformation environment, using an approach based on partial least squares structural equation modeling. Considering the characteristics of regional logistics, where physical consolidation is difficult to implement, we developed a conceptual research model integrating the Technology-Organization-Environment framework, the Expectation–Confirmation perspective, and dynamic capabilities theory. The research model includes measurement and structural models, with characteristics of digital logistics platforms, strategic orientation, delivery and pickup system, and continuance intention specified as latent variables. Based on survey data collected from freight transport operators in Jeollanam-do, the empirical analysis yielded the following: (1) Platform reliability and compatibility exert significant positive effects on technology and network market orientations. (2) The strategic orientation latent variable has a significant positive effect on the delivery and pickup system’s efficiency. (3) The delivery and pickup system has a strong positive effect on continuance intention and plays a mediating role in the relationship between strategic orientation and continuance intention. (4) The Sobel test confirmed that the mediating effect of the delivery and pickup system was statistically significant. These results suggest that continuance intention toward digital logistics platforms is driven not only by technological preferences, but also by users’ perceptions of improved delivery and pickup efficiency and operational performance. By empirically elucidating the role of digital logistics platforms from an information-based consolidation perspective, this study has practical implications for formulating digital transformation strategies and platform operation policies in regional logistics industries.