Abstract
Abstract
The study focuses on the effects of Travel Influencers' Ecological Discourse (TIED), a superordinate concept that encompasses four primary concepts including conservation advocacy, environmental awareness messages, responsible travel recommendation and sustainable travel advocacy and their related concepts, on tourists' Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO), which subsequently influences their intention to visit over-touristed destinations, with the boundary condition of eco-consciousness. Findings show that TIED was negatively associated with FOMO and positively with JOMO, and it did not directly influence visit intention. Both emotions mediated the positive relationship between FOMO and visit intention and the negative relationship between JOMO and visit intention, with divergent first-stage emotional responses but convergent negative indirect effects on visit intention. Eco-consciousness significantly moderated both the TIED–FOMO and TIED–JOMO pathways, with the discourse dampening FOMO and reinforcing JOMO's influence on visit intention for highly eco-conscious tourists.