Abstract
Urban design interventions serve as critical tools for enhancing the visual and experiential quality of public spaces, particularly in urban contexts where aesthetic, cultural, and functional dimensions intersect. This study examines the visual transformation of Al-Ghazalatain Square in Alexandria, Egypt, a historically and culturally significant public space, dominated by a prominent sculptural landmark. Despite its symbolic importance, the square suffers from diminished visual impact due to inadequate spatial integration, visual clutter, and environmental degradation. Using a multidisciplinary methodology that includes spatial analysis and evidence-based design proposals, the research demonstrates how targeted developments such as spatial framing, material refinement, greenery reconfiguration, and lighting enhancement can collectively improve visual legibility and restore the sculpture’s presence within its urban setting. The findings highlight how targeted urban design measures can reinforce visual coherence, foster social engagement, and enhance the cultural resonance of public art. The study ultimately positions visual value as a critical dimension of justifiable public space revitalization.