Abstract
The creators of posters and films represent different artistic sensibilities, which stem from, among other things, their work in different media, resulting in contrasting viewer expectations of these cultural artefacts. A film introduces sequences of images and sounds in a specific time frame, and is therefore watched over a long period of time, during the tens of minutes allotted for its viewing. A poster, on the other hand, presents images and words in their graphic synthesis on a plane. It sends a concise message, because it is perceived “in passing” while its viewer is driving a car, waiting for a bus or buying a ticket. My research problem is related precisely to the communication method of this multi-semiotic, sensual, analytical duration of the film in the pictorial and verbal, conceptual, simplified poster “moment”. I decided to analyze this issue in the context of Mieczyslaw Wasilewski's work.