Abstract
The noticeable changes which take place in museums, regardless of the character of the collected and displayed artefacts, allow to draw attention to a definite turn towards the audience. The inclusiveness of educational activities, which results from the transition from passive to active cooperation methods, causes an increasingly common educational turn within the field of museum studies. The article is an attempt to present the research perspective undertaken by the author. This kind of approach is meant to examine the use of museums in order to change the society. The definition of social responsibility ought to be considered on different points of view while acknowledging documents of museum strategies.