Abstract
The paper deals with changes in human relations with other people and with animals caused by digital transformation. The authors question the socio-cultural value of observed changes in the perspective of critical sociology. Based on their own observations, using the achievements of leading representatives of sociology and philosophy, they present the negative consequences of digital transformation, which are reflected in conditio humana. The paper aims to answer the question whether the ongoing technological progress and the global direction of change constitute the right model for the future.