Toxic & Hegemonic Masculinity, Gender Stereotypes & Resonance: The Problematic Snickers’ “Get Some Nuts” Ad

This paper discusses the ethical implications of the Snickers’ ad campaign, “Get Some Nuts”. Through priming, framing, race, gender and sexuality stereotypes, researchers explore cultural resonance and hegemonic ideologies within this ad. In this study, close to 200 students examined separate international ethical standards toward this 30-second commercial starring Mr. T. Student comments collected indicated that implicit racist, sexist and homophobic lenses resonated and caused ethical concerns.