The Communication Mechanism of Digital Music on National Culture in the New Media Era

The concept of “multidimensional integration” is a prominent theme and developmental trend in today’s music communication. The digital music industry, which stores music in digital formats and transmits it through the internet and wireless networks, is showing vigorous development momentum empowered by technology. As a convergent medium, digital music has strong penetration and easy breakout characteristics in cultural communication. Drawing on Simon Frith’s research on music, combined with the local practice of digital music, this paper discusses how music communication in the entertainment industry and the national culture it contains can survive and go international.