Abstract
Biodiversity loss is one of the main environmental challenges that requires an integrated approach involving environmental monitoring, communication, behavior change and adaptive governance. However, despite recent growth in research in the area, there is a still a lack of comprehensive knowledge about how environmental information is translated into collective action and impacts on policy decisions. This study seeks to create an integrated environmental communication transformation framework to understand the dynamic processes that connect the transformation of environmental data to strategic communication, behavioral processes and adaptive biodiversity governance. This study employed qualitative descriptive design, performing systematic content analysis of academic journal articles, international reports, and policy documents. The findings indicate that biodiversity conservation is governed by a multi-level dynamic system including four interrelated key components: the production of environmental knowledge; strategic communication; the behavioral processes of changing behaviors; and adaptive environmental governance systems. Results reveal that a critical factor in the effectiveness of environmental transformation is the cyclical feedback mechanisms among the flow of data, message Framing, behavior, and policy. It is noted that media and internet based digital systems are sources of data as well as communication amplifiers of messages that lead to increased awareness and participation as well as influenced behavior. Based on findings, this study argues that the use of integrative multi-level communication strategies with an aim to strengthen the information generation, communication and behavioral processes along with adaptation of policy mechanisms, may contribute to improved biodiversity conservation outcomes and sustainability.