Abstract
An analysis of the symbolic and political dispute surrounding the collective memory of the last Argentine civil-military dictatorship, following the release of the institutional video published by the national government on March 24, 2025. Drawing on a qualitative and interpretive approach grounded in Public History and Critical Discourse Analysis, this study explores the conflicting conceptions of the recent past within the public sphere, as well as the processes of meaning circulation that shape the current sociopolitical context. The results demonstrate that the government intervention functions as a discursive strategy in the «cultural battle» aimed at delegitimizing democratic consensuses and reconfiguring the boundaries of acceptable discourse through socio-digital languages. The past ceases to be an object of reconstruction and becomes a tool for present political legitimation, where democratic quality hinges on defending the critical density of social memory against the pressures of historical revisionism.