Abstract
The article explains the phenomenon of expertness in the regional TV news and news-analytic (so called “the final”) programs as a principal characteristic of the media text. The expertness is analized through the plots of the regional news and news-analytic TV regional programs of South Russia. This phenomenon identified by various criteria. One of the essential indicators of expertness is the information density of the text. Other ones are: existence of the new knowledge, maximized neutrality, presence of the discussion’s elements, elaborated exposure of the problem or events. The authors define expertness as a rather complicated phenomenon, a balance between expertise and the back ground level of the problem, facts, phenomenon and project presentation. This category is characterized also by the novelty of the facts and arguments, engagement of experts, idiostyle of the journalist, as far as detuning from the institutional communication (the agenda of the authorities and business doesn’t affect the journalist's agenda). The authors consider the journalism of the expert level like the capacity of the journalist himself to give meaning to society's challenges.