Abstract
The study reveals the potential of intergenerational transfer of communicative-cultural memory through the engagement of non-professional and semi-professional actors in the Russian province. Utilizing a sociocultural framework, the research identifies resources that facilitate the transfer of communicative and cultural memory across different media generations via amateur journalism. To fulfill the study’s objectives, a combination of empirical research methods was employed, including quantitative and qualitative analysis of 1281 media texts using the Popsters service, alongside content analysis. The study of the content of VKontakte social network’s publics aimed at local audiences helped to identify communicative practices (strategies, tactics, meanings-symbols), to specify the tools that ensure the transfer of communicative-cultural memory in the conditions of limited media infrastructure and, consequently, media offers in the Russian media-peripheral territory.