Abstract
Contemporary trends emphasize the critical importance of cultivating the ability to effectively manage information flows within the realm of education, particularly higher education, as a fundamental component for the development of digital competencies. Furthermore, the higher education sector must evolve in alignment with global trends and challenges such as digitalization, virtualization, and the advent of artificial intelligence (AI). Emerging models of university governance necessitate an ability to comprehensively identify and address the array of issues confronting society and academic institutions. The rapid advancement of AI technologies is engendering profound changes across various domains, impacting not only technological fields but also education and media landscapes. This paper examines the influence of AI technologies on educational processes, modern journalism, and the information environment, while also exploring the associated challenges and future prospects.