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Reverse-Market Orientation and Corporate Brand Development | ResearchHub

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Reverse-Market Orientation and Corporate Brand Development

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Reverse-Market Orientation and Corporate Brand Development

Christopher Lawer, Simon D. Knox

International Studies of Management & Organization2007doi:10.2753/imo0020-8825370403

Abstract

No public abstract is available from the verified source records.

Research graph

Citations: 27
Reference records: 54
Views: 0
Evidence sources: crossrefunpaywallopenalexdatacite

Authors

Christopher Lawer#1 Simon D. Knox#2

Institutions

Cranfield University

Provenance

crossref

Confidence 100%

unpaywall

Confidence 95%

openalex

Confidence 95%

datacite

Confidence 0%

Referenced works

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External reference records

10.1177/00222429990634s114

10.1177/00222429990634s114

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10.1108/03090560310477627

10.1108/03090560310477627

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10.1177/0092070300281003

10.1177/0092070300281003

10.1108/eum0000000006475

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10.1086/339922

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10.1177/002224299505900201

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10.1108/03090560310477636

10.1108/03090560310477636

10.1016/s0263-2373(99)00004-3

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10.1362/026725799784870423

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Additional external references

10.1002/1520-6653(200124)15:13.0.co;2-#

10.1002/1520-6653(200124)15:1<13::aid-dir1001>3.0.co;2-# · doi-reference

10.1057/palgrave.bm.2540131

10.1057/palgrave.bm.2540131 · doi-reference

10.1111/1467-8683.00314

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10.1177/002224299505900306

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10.1177/0092070397254003 · doi-reference

10.1177/0092070300281006

10.1177/0092070300281006 · doi-reference