Abstract
The coconut rugose spiraling whitefly (Aleurodicus rugioperculatus Martin) has developed as a major pest of coconut production in southern India, leading to extensive reliance on chemical pesticides and raising environmental concerns. To address this issue, Tamil Nadu Agricultural University (TNAU) developed an Integrated Pest Management (IPM) technique for long-term whitefly management. The current study aimed to determine the factors influencing farmers' adoption of IPM technology in the Coimbatore district of Tamil Nadu. A descriptive research approach was adopted, and data were collected from 180 coconut farmers using a structured interview schedule. The results identified three key factors influencing adoption: perceived benefits, institutional support, and socio-economic influence, which together explain 71.85 per cent of the total variance. The findings highlight that visible pest reduction, improved yield, reduced manual spraying, strong extension support, and peer influence play a crucial role in promoting IPM adoption.