Abstract
A complete analysis of Ukrainian contemporary visual art’s functioning models and their features, and international scene from the middle of 2010’s until present time. There were comprehended and shown reactions of creative intellectual activity on the cultural globalization and imposed dictate of dominant global art-structures. Outlined is the nature of changes in the main institutional configuration of today’s contemporary art, including forms, connections, means and the amplitude of interaction between the participants. There was noticed a significant shift in the Ukrainian art field, shaped approximately after the year of 2010, connected with the emergence of entirely new communicative relationships, that are developing outside of pyramidal institutional vertical, and are carried out in the network. There were identified new creations of the contemporary art in the texture of artistic life — art-things. Also, there was demonstrated the significance of the artist’s signature in the new alliances of the virtual forms of art. Formulated a new content of the creative aspect of artist’s profession, that is determined and demanded by global trends. Indicated are the main prerequisites to actualize the interest to the artistic collectivism in both local and international environment. Clarified the key points of the phenomena of an overwhelming amount of texts regarding visual arts and the dominance of press-release. Found out the future perspectives of the new formats of artistic actions and the main structural elements of the system of Ukrainian visual arts in the context of global discourse.