Abstract
Sustainability in fine arts represents a framework that incorporates environmental consciousness into artistic creation and production. This approach has influenced artists to prioritize the use of eco-friendly and energy saving techniques. Material selection is one of the important parts of this practice as it effects the environment and the aesthetics of the artwork. Artists are opting for recyclable, non-toxic and renewable materials to reduce waste and minimize carbon emissions. These materials carry their own stories and significance, giving an insightful meaning to the artwork. The move towards sustainability encourages artists to experiment with material in order to understand its impact on the environment along with its artistic presence. The research focuses on three Pakistani artists and their series of artworks which is particularly created on sustainability subject matter. The methodology adopted for this paper is qualitative along with analytical approach with a focus on visual analysis which is further supported by artist interviews and secondary literature. Key findings of this research are that in Pakistan sustainable art practice is not just a trend in creating art but it’s a step towards spreading awareness where material plays an important role. Through carefully selected material, artists create artworks that build a dialogue between the work and viewer. In future, these practices and introduction of new media can pave way for upcoming researches and artists to put conscious effort in creating art pieces that align with the environment.