Abstract
The article is devoted to investigating the impact of the market premium mechanism on the competitiveness and management of electricity-generating enterprises in Ukraine in the context of the transition to a green economy model and the achievement of sustainable development goals. The study substantiates that the market premium is an instrument that combines market incentives with government support, thereby ensuring the balanced development of the renewable energy sector without imposing an excessive burden on consumers and the state budget. The paper analyzes the specific features of implementing this mechanism in Ukraine, its influence on the formation of a competitive market environment, and its role in improving the efficiency of elec- tricity generation from renewable energy sources (RES). The findings show that the market premium facilitates the integration of generators into competitive market structures, stimulates investment, reduces financial risks, and creates prerequisites for the modernization of the energy sector. Particular attention is given to the environ- mental and economic effects of the mechanism, including the increased share of clean energy, the reduction of greenhouse gas emissions, and the strengthening of energy security. The results confirm the effectiveness of the market premium as a tool for harmonizing economic and environmental priorities in the process of building a green economy in Ukraine.