Practical tools for developing a personal brand in the field of professional osteopathy

Introduction . This article concludes a series on the topic of the personal brand of an osteopathic physician, covered by the authors in the Russian Osteopathic Journal. Scientific interest in this topic is undoubtedly growing, but its development leaves much to be desired. A significant number of works are devoted to medical marketing, promotion, and branding of clinics and medical services. Against this background, only a few studies address the personal brand of a physician, and even fewer address the osteopathic physician. This series of articles aims to address this existing information gap .The aim of the study: to provide the professional osteopathic community with a modern branding toolkit, successfully tested in other helping professions.