Abstract
Contemporary lacquer painting faces challenges of audience engagement, interpretive accessibility, and digital dissemination. To avoid conflating actual technology exposure with respondents’ beliefs about technology, this study is positioned as a survey-based examination of audience attitudes toward digitally empowered lacquer painting. A technology-imagery-perception (TIP) model is used to examine whether perceived immersive, interactive, and distributed affordances are associated with three imagery characteristics: sensible scene, imaginable atmosphere, and virtual-real imagination. Data from 425 valid questionnaires were analyzed using reliability and validity tests, correlations, multiple regression, an interaction analysis, and a constrained bootstrap serial indirect-association analysis. Perceived immersive, interactive, and distributed affordances were positively associated with sensible scene, imaginable atmosphere, and virtual-real imagination, respectively. The three imagery characteristics were also positively associated with emotional resonance, cognitive evaluation, and behavioral intention. The constrained model identified two non-causal indirect components through emotional resonance alone and through emotional resonance followed by cognitive evaluation; technology acceptance also conditioned the virtual-real-imagination–behavioral-intention association. Because the evidence is cross-sectional and self-reported, these findings describe associations among perceptions and attitudes rather than causal effects of actual digital technologies.