Abstract
The advancement of information technology has transformed product marketing strategies, especially for Micro, Small, and Medium Enterprises (MSMEs). One effective digital promotional medium is the landing page, which can present product information in a structured manner and encouragepotential customers to take action, such as making a purchase or contacting the seller. This study aims to develop a landing page for the Koffie Hideung product using the User-Centered Design (UCD) method to ensure that the system is tailored to user needs and experiences. The research stages includeidentifying user needs, interface design, prototyping, implementation, and evaluation using the System Usability Scale (SUS). The system was developed as a web-based application with a responsive design and integrated with social media and WhatsApp as communication and promotional tools. The evaluation results show that the landing page has a high level of usability, with a System Usability Scale (SUS) score of 82.5, which falls into the Excellent and Acceptable categories. The findings indicate that the application of the UCD method can produce an effective and user-friendly landingpage, supporting the enhancement of digital promotion for the Koffie Hideung product through social media