Abstract
Qualitative study of cases is carried out in order to know the opinion of university students on different models of presentation with TIC tools, considering that adapting them to their preferences can satisfactorily influence their motivation and performance. From the results obtained we can say that advices derived from the business sector can be considered valid for university classrooms presentations, , but improving its design in order to make them more visual and harmonious, with meaningful and interactive content, omitting formulas, data tables and spellings without a training purpose, and limiting exposure times and interspersing tasks of verification and consolidation of knowledge. It can be concluded by recommending new (multi-center) studies in order to adapt the ICT presentations to the preferences of current students, limiting their use in order to avoid the rejection and invalidity of this teaching-learning technology.