Determinants of Demand for the Packaged Drinking Water

This research conveys “what are the determinants of demand of the packaged drinking water”. The word demand means to make an enquiry. Willingness of a consumer to buy the product and their ability to pay backed by their income for a commodity is called as demand. Consumer demand theory puts forth that demand of a commodity depends on tastes of the consumer, price of the related goods such as substitute and complementary goods. 1622 was the year when first bottling water plant was established in the United Kingdom. The reason behind the establishment of bottle water industry was to solve the problem of transportation of the water to far distance. This industry is a booming one. In India there are around 150 domestic water bottling companies. USA tops the list of the countries which generate more revenue from selling water bottles. In India Bisleri is the market leader in this industry which captures 60% of the market share. Drinking water from the water bottle has become a high standard of living in both developed and developing countries. The factors which influence the demand of this industry are due to increasing health awareness among the population, good taste of water, uptrend in the population, transportation and tourism etc. Water bottle industry is very useful for the economy because water is a necessity and everyone needs to buy it. But this industry is also harmful for the human life and the surrounding environment if good quality material is not used and if properly not recycle as well as disposed. Many people in across the world do not have access to safe drinking water. Tap water in most of the place gets contaminated and water bottle in such cases can be used to solve the problem as they are less priced and everyone can consumer it.