The Influence of Image, Facility Quality, And Lifestyle on the Decision to Visit the Dunia Fantasi (Dufan) Tourist Attraction for People in the DKI Jakarta Area

This study aims to analyze the influence of destination image, facility quality, and lifestyle on the decision to visit Dunia Fantasi (Dufan) in Jakarta. The background of this study is based on the high competition among tourist destinations and the gap between the positive image developed and complaints about the facilities experienced by visitors. The study used a quantitative approach with a purposive sampling technique of 200 respondents who had visited Dufan. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS 4. The measurement model was evaluated through convergent validity, discriminant validity, and reliability tests, while the structural model was evaluated using R-square, path coefficients, and bootstrapping. The results show that destination image, facility quality and lifestyle has a influence on the decision to visit. The path coefficients were 0.195, 0.334, and 0.354, respectively, with T-statistics of 2.021, 3.469, and 3.101 and P-values of 0.000. The R-square value of 0.614 indicates that the three independent variables jointly explain 61,4% of the variation in purchase decisions. Lifestyle has the largest path coefficient and therefore represents the most dominant factor in the model.