Factors Affecting Stock Prices With Firm Size As Moderating Variable In Coal Industry Companies Listed On The Indonesia Stock Exchange In 2024

This study aims to analyze the factors affecting stock price, specifically measured by ROA and PBV with Firm Size as a moderating variable, in the coal industry companies listed on the Indonesia Stock Exchange in 2024. The research data consisted of 18 companies taken by purposive sampling method. The analytical method used is Moderated Regression Analysis (MRA), employing statistical software to estimate the relationship between the independent and dependent variables. The results show that: 1) Return on Assets has no significant effect on stock price; 2) Price to Book Value has a significant negative effect on stock price; 3) Firm size has no significant effect on stock price; 4) Firm size is not able to moderate the effect of Return on Assets on stock price; 5) Firm size is able to significantly moderate the effect of Price to Book Value on stock price; and 6) However, simultaneously, Return on Assets, Price to Book Value, firm size, and the moderating variable have a significant effect on stock price.