Abstract
The transition towards sustainable development in low-density territories requires more than public policies and technological innovation. Depends on how consumers perceive and adopt circular-economy practices. This chapter analyses consumer behaviour towards circularity in Bragança, Portugal, a low-density region. The study is based on a quantitative survey involving 151 respondents and examines perceptions, attitudes, sustainable practices and barriers related to circular consumption. The findings show that younger consumers demonstrate greater engagement with recycling, reuse and sharing practices, while older groups reveal stronger resistance linked to established consumption habits and perceived risks. Limited market availability, lack of information, and price sensitivity are the main barriers to adopting circular practices. The chapter discusses these findings in the context of territorial sustainability and proposes strategic recommendations for local governance and policy-making to strengthen circular transitions in peripheral regions.