Consumer acceptance of Italian or New Zealander lamb meat: an Italian case study

A Central location test was performed to compare heavy Apennine lamb meat to New Zealander lamb meat in order to create a Protected Geographical Indication for lamb meat. Roasted New-Zealander and heavy Apennine lamb legs were tested by 106 consumers according to the following experimental plan: blind phase (B) without any possibility to recognize the meat type tasted, expected phase (E) in which were described the characteristics of the two types of meat without tasting, informed phase (I) in which the tasted meat was recognized in provenience. Results showed in a nine point scale of appreciation for flavour, juiciness and overall pleasure, the highest values in Apennine lamb meat. B test showed the highest value for overall pleasure (P<0.01). Interaction, Italian lamb x Informed test showed the highest values for all the parameters except for overall liking for which Italian lamb x E test showed the highest values. About foreign lamb meat B test showed higher values than I and E test. Information about lamb meat origin showed disconfirmation for tenderness in Italian lamb meat. Foreign lamb meat showed a positive disconfirmation for flavour and overall pleasure, that confirm the better perception by consumers in blind consumption than in the informed one.